In 2015, WOW! Work Out World wanted a new TV, radio, and digital advertising campaign to attract 15,000 new members during its busiest time of the year (October through March). Working within a tight time frame, we developed two creative directions, then executed on the selected approach (“legendary value hunter”)—writing scripts, crafting storyboards, and producing the 15-second commercials.
Created with a team at Cramer.
VP, Creative Director: Loriann Murray
Creative Director: Scott Palmer
Associate Creative Director, Design: Brad Harris
Senior Copywriter: Julie Bogart
Associate Director: Danny Dianora