The UPS Store wanted to encourage its franchise owners to attend its 2015 Print Summit. I wrote the copy for an email and direct marketing campaign that highlighted the benefits of offering print services to customers—namely small business owners—as well as the script for an opening video to welcome attendees to the summit once they arrived.
The UPS Store needed an internal video that would help train employees on how to sell (or upsell) the UPS Store Pack & Ship Guarantee. We broke the sales process down into three easy steps, and I wrote the script for a fun, accessible animated video.
Created with a team at Cramer.
Senior Art Director: Juliet Veulens
Senior Copywriter: Julie Bogart