After launching a new e-commerce site in June of 2013, New England Coffee needed a digital marketing campaign to drive traffic. I created weekly emails that featured products, and daily Facebook and Twitter posts that showcased products, fun coffee facts, traveling single-serve cups, “mug shots,” and trivia.
This got results.
By March of 2014, we had helped New England Coffee achieve more than 5,000 online orders, totaling nearly 20,000 items, and hitting the $200,000 mark for gross revenue via its new site.
Created with a team at Cramer.
Designer: Adam Margolis
Copywriter: Julie Bogart