ITSMA, an organization that helps B2B IT companies market and sell their services, needed an opening video for its 2015 annual conference—and fast. I quickly put together two script directions: one that focused on the changing marketing landscape, and another that centered on the role of the marketer as an agent of change. The client chose the latter, and we ran with it.
This got results.
In exchange for producing its opening video, Cramer got a conference booth and access to ITSMA’s conference attendees, including Cisco, EMC, Unisys, Xerox, PwC, HP, and SAP—producing a number of new leads. The team at ITSMA loved the video so much that they played it both days of the conference.
Created with a team at Cramer.
Associate Creative Director, Design: Brad Harris
Senior Copywriter: Julie Bogart
Animator: Holly Thompson