A Fidelity thought leader who manages one of the company’s Twitter handles came to Cramer in need of a series of tweets that would encourage shares and new followers, while offering practical tips about retirement. The audience? Young working moms.
I worked with a senior art director to develop two campaign concepts, then to flesh out the direction the client ultimately chose: humorous financial wellness tips that cut through the clutter of a woman’s day-to-day life and help her make choices that could put her one step closer (#BeOneStepCloser) to financial health.
Created with a team at Cramer.
Senior Art Director: Juliet Veulens
Copywriter: Julie Bogart