Fairfield Country Day School (FCDS), a private all-boys school in Connecticut, had a tall order: increase applications and local awareness; connect with public school families who had not yet considered private school; and improve parent morale and pride.
I developed primary and secondary messages, an elevator speech, and a positioning statement. Then I put them all to good use in an updated admission viewbook that showcased both the benefits of an all-boys education and education at FCDS.
Created with a team at Studio-e.
Creative Director: Liz Rotter
Strategic Copywriter: Julie Bogart
Designer: Jess Huddy