In an effort to differentiate its hemophilia B drug, IXINITY, in the marketplace, Emergent BioSolutions needed help promoting its ‘Factor It Forward’ initiative—for every 10 units of the drug used, the company donates 1 unit to someone who needs it.
We developed an overarching campaign theme, The Power of IX, and from there, created an entire new booth experience to better engage attendees at hemophilia B chapter events. This included expanding the Factor It Forward program itself, with activities for the entire community. I wrote copy for an online Giving Quiz; a brand anthem; a campaign microsite; new banners; a Factor It Forward brochure; and a playbook to train the sales team.
Created with a team at Cramer.
VP, Creative Director: Loriann Murray
Senior Interactive Designer: David Tetrault
Senior Designer: Lisa Merithew
Senior Copywriter: Julie Bogart