As the digital marketing agency for EMD Serono’s injectable multiple sclerosis (MS) drug, Rebif, Cramer maintained the consumer website, oversaw its monthly newsletter, and developed a quarterly magazine for patients suffering from MS. We also worked with the Managed Markets side of the business, creating materials for specialty pharmacies.
I wrote content for MS LifeLines Magazine, the MS LifeLines newsletters (both print and email), the Rebif Welcome Kit, an animated video series that touched upon Rebif’s key benefits, and brochures for specialty pharmacists.
Created with a team at Cramer.
VP, Creative Director: Loriann Murray
Senior Art Director: Juliet Veulens
Senior Designer: Lisa Merithew
Copywriter: Julie Bogart