Cramer, a brand experience agency outside of Boston, tries to top itself every year with a holiday card experience that’s creative, clever, thoughtful, and memorable. In 2015, I developed the concept for our card, based on what we do: produce meetings and events for global brands. This time, the brand would be Santa’s Workshop, and the event would be an inspirational kick-off meeting for the workshop’s internal teams—elves.
I wrote copy for the pitch deck, which mirrors the RFPs we create for new clients. I also wrote copy for a printed card—complete with a conference badge, highlighting event sessions—to send to clients and drive them to a landing page (elf16.com). We also generated buzz on Twitter, where we encouraged people to suggest session topics.
This got results.
The deck had 13,000 views, and our clients loved it: “Magical it is! What a creative, clever creation, and Elf16 is where I want to be in January. I keep going back to the website to take it all in over and over—it’s amazing.” “Elf16 was by FAR the most creative thing I’ve ever seen.”
Created with a team at Cramer.
Associate Director, Marketing: Kate Romano
Associate Creative Director, Design: Brad Harris
Senior Copywriter: Julie Bogart