DePuy Synthes, part of the Johnson & Johnson family of companies, offers orthopaedic and neuro products and services for joint reconstruction. The marketing team approached us to create a hip replacement infographic and ‘meeting in a box’ to be used at hip replacement educational sessions for prospective patients.
I culled through white papers, research papers, and other marketing pieces provided by the client to pull out the right information for the story, then worked with a designer to bring it to life. The infographic was used online, as well as on a banner for the sessions. I also wrote a playbook for the ‘meeting in a box,’ which included instructions for use and doctor talking points.
Created with a team at Cramer.
Senior Art Director: Juliet Veulens
Senior Designer: Andrea O’Connell
Copywriter: Julie Bogart